Marketing Skills Badge

D. Jewel Harris


Marketing Digital Badge

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Gain an understanding of the functions of marketing,  how these functional areas affect all businesses, and how marketing satisfies consumer and business needs and wants for products and services.

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    Service Goal #1

    Presentation of information, findings, and supporting evidence through a line of reasoning that demonstrates current level of organization, development, substance, and style that is appropriate to purpose, audience, and task.

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    Service Goal #2

    Development of skills in pricing, visual merchandising, advertising, special promotions, professional sales, and customer service.

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    Service Goal #3

    Recognizing a business opportunity, starting a business based on the recognized opportunity, and operating and maintaining that business

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    Service Goal #4

    Development of skills in applying economic concepts to marketing, distribution and logistics, marketing information management, finance in marketing, product/service planning, pricing mixes, promotional strategies, and personal selling.

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    Service Goal #5

    Introduction to the major segments of the Sports and Entertainment Industry and the social and economic impact it has on the local, state, national, and global economies

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    Service Goal #6

    Utilizing current technology, the Internet, interesting digital media (e.g., textual, graphical, audio, visual, and interactive elements), and software packages to develop a tour package and marketing plan for a selected niche market that incorporates appropriate promotional and pricing strategies, thus ensuring business profitability.



A Strategic Partnership With Georgia Tech University

In the space below, provide:

  1. Your name, age, grade, and the name of your school or community group
  2. The name of your JEM Team and the role you play on it
  3. The name of your College Town Service-Learning Project and a brief description of the affected area.
  4. A description of your mission (service goal) and how you used the STEM++ skills of this digital badge to achieve it.
  5. Links and/or attachments to documents, videos, photos, audio clips, blog posts, news articles, social media content, etc. that show you implementing action items to complete your mission.