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Marketing
STEM++ Career Cluster

“OPERATION RESTORATION” Digital Badge & Skillcoin Rewards System

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YOUR MISSION

Gain an understanding of the functions of marketing,  how these functional areas affect all businesses, and how marketing satisfies consumer and business needs and wants for products and services.

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  • Connector.

    Service Goal #1

    Presentation of information, findings, and supporting evidence through a line of reasoning that demonstrates current level of organization, development, substance, and style that is appropriate to purpose, audience, and task.

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    Service Goal #2

    Development of skills in pricing, visual merchandising, advertising, special promotions, professional sales, and customer service.

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    Service Goal #3

    Recognizing a business opportunity, starting a business based on the recognized opportunity, and operating and maintaining that business

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    Service Goal #4

    Development of skills in applying economic concepts to marketing, distribution and logistics, marketing information management, finance in marketing, product/service planning, pricing mixes, promotional strategies, and personal selling.

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    Service Goal #5

    Introduction to the major segments of the Sports and Entertainment Industry and the social and economic impact it has on the local, state, national, and global economies

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    Service Goal #6

    Utilizing current technology, the Internet, interesting digital media (e.g., textual, graphical, audio, visual, and interactive elements), and software packages to develop a tour package and marketing plan for a selected niche market that incorporates appropriate promotional and pricing strategies, thus ensuring business profitability.

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A Strategic Partnership With Georgia Tech University

Marketing
College Town Service-Learning Projects

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STEM++ Resources

Governor Deal’s High Demand Career Initiative Report
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Association for Career & Technical Education
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U.S. TRIO Programs Map
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Move On When Ready Dual Degree Program
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Eligible Colleges

Georgia Student Finance Commission
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Technology Association of Georgia
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STEMconnector®, a Diversified Search company
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NEXT Steps Community Involvement Growth Strategy
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