Marketing Communications

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MISSION#: O*NET 11-2031.00

Complete an Marketing Communications service-learning project that plan, coordinate and implement marketing strategies, advertising, promotion and public relations activities. Demonstrate application of the STEM++ skills listed below.

STEM++ SKILLS APPLIED:
The following competencies can be used on your STEM++ resume and financial portfolio to describe the STEM++ skills you applied to complete your service goals for this Operation Restoration service-learning project.

• 1. Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  2. Develop and maintain the company’s corporate image and identity, which includes the use of logos and signage.
  3. Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
  4. Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
  5. Design and edit promotional publications, such as brochures.
  6. Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  7. Evaluate advertising and promotion programs for compatibility with public relations efforts.
  8. Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
  9. Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
  10. Assign, supervise, and review the activities of public relations staff.
  11. Manage communications budgets.
  12. Draft speeches for company executives and arrange interviews and other forms of contact for them.
  13. Respond to requests for information about employers’ activities or status.
  14. Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.
  15. Develop, implement, and maintain crisis communication plans.
  16. Formulate policies and procedures related to public information programs, working with public relations executives.
  17. Produce films and other video products, regulate their distribution, and operate film library.